Privacy Policy
Last updated: 18 October 2026
1. Who We Are
This website is operated by GOOD SHELL LLP. This policy explains what personal information we collect when you visit goodshell.in or place an order, how we use it, and the choices available to you.
2. Information We Collect
- Contact and delivery details you provide: name, email address, phone number and shipping address
- Order information: items purchased, order value, order history and support correspondence
- Payment confirmation data received from our payment partner — we never see or store your full card, UPI or netbanking credentials
- Technical data: device type, browser, approximate location and pages viewed, collected through cookies and similar technologies
3. How We Use Your Information
- To process, pack, ship and deliver your order, and to keep you updated on it
- To handle returns, refunds and customer support requests
- To detect and prevent fraud, misuse and payment risk
- To improve our products, site and service
- To send marketing messages only where you have opted in; you can opt out at any time
4. Sharing With Service Providers
We share only the information necessary to deliver your order with our payment gateway, our logistics and courier partners, our order and checkout platform, and our communication providers for order emails and SMS. These providers are permitted to use your data only to perform services for us. We do not sell your personal information. We may disclose information where required by law or valid legal process.
5. Cookies
We use cookies to keep your cart working, remember preferences and measure how the site is used. You can block or delete cookies in your browser settings, though some parts of the site may then not work as intended.
We use Meta Pixel to share page views, product views and cart additions, including product identifiers, names, prices, currency, browser/device information, IP address and advertising cookie identifiers with Meta Platforms for advertising measurement and optimization. We do not supply your name, phone number, email address or review/order access keys to the Pixel. This website does not send checkout or purchase events; checkout is provided by Shiprocket Fastrr and has its own tracking and privacy choices.
Where advertising consent is required, tracking remains off until you accept. If your region cannot be determined, we also ask first. Elsewhere advertising tracking is enabled unless you reject it or your browser signals an applicable privacy opt-out. You can withdraw at any time through Cookie settings. We store a visitor identifier, choice, time, region, notice and prior choices on your device as evidence of your decision; withdrawal preserves your previous acceptance record. Clearing browser storage removes this device record. Previously blocked activity is not replayed after acceptance.
6. Data Retention and Security
We retain order records for as long as required for accounting, tax and legal purposes, and other data only for as long as it is needed. We apply reasonable technical and organisational safeguards to protect your information. No method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
7. Your Rights
You may request access to the personal information we hold about you, ask us to correct it, ask us to delete it where we are not required to keep it, or withdraw consent to marketing. Write to support@goodshell.in and we will respond within a reasonable period.
8. Children
Our products and this site are intended for adults. We do not knowingly collect personal information from children under 18.
9. Changes to This Policy
We may update this policy from time to time. The revised version takes effect when published on this page, and the date above is updated accordingly.
10. Contact
support@goodshell.in · 8688663769 · Mon – Sat, 10:00 – 18:00 IST
GOOD SHELL LLP · Made in India · Registered office: Chirala, Andhra Pradesh, India.